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  • 首頁  \   媒介研究   \   關于我們   \  媒體受眾接觸習慣研究
    媒體受眾接觸習慣研究

    媒體受眾接觸習慣研究以受眾媒介接觸習慣變化和媒體偏好為著眼點,重點調查受眾跨媒介的接觸類型、頻率、時長、偏好等。

    項目進一步深入研究還包括受眾對廣告的接觸習慣、接觸頻率、對廣告的態度等研究,為廣告客戶選擇投放渠道、投放方式、投放時段等提供數據參考。



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